Founded in 2018 by Briana Cheng as an imprint of 4AD, b4 has since grown into an independent record label and artist management company. We amplify culture-forward, genreless music and talent.
Based in New York City, b4 represents a roster of boundary-pushing artists across R&B, club, art-pop, electronic, and experimental music. We also offer professional mixing and mastering services through our in-house engineer.
Founded in 2018 by Briana Cheng as an imprint of 4AD, b4 has since grown into an independent record label and artist management company. We amplify culture-forward, genreless music and talent.
Based in New York City, b4 represents a roster of boundary-pushing artists across R&B, club, art-pop, electronic, and experimental music. We also offer professional mixing and mastering services through our in-house engineer.