The Label

Founded in 2018 by Briana Cheng as an imprint of 4AD, b4 has since grown into an independent record label and artist management company. We amplify culture-forward, genreless music and talent. Distributed by ADA.

The Label

Founded in 2018 by Briana Cheng as an imprint of 4AD, b4 has since grown into an independent record label and artist management company. We amplify culture-forward, genreless music and talent. Distributed by ADA.